13th November 2009 – PumpTV to launch

United Digital Media, the Seven Network and Yahoo!7 have commenced the rollout of a new innovation in the distribution of video content with the launch of PumpTV, Australia’s only digital Petrol Station TV network.

PumpTV delivers video content and advertising to consumers at the petrol pump through 19” sunlight readable LCD screens with full audio.
Seven and Yahoo!7 are PumpTV’s exclusive content partners providing news, sports and weather updates and lifestyle content.

PumpTV will start to rollout their first 20 sites next week in Melbourne and Sydney and are scheduled to roll out over 400 petrol stations with more than 4,800 LCD TVs nationally over the next 24 months. This initiative will provide advertisers with exposure to over 12 million highly engaged consumers per month whilst they fill their vehicles at the pump.

PumpTV offers unique advertising opportunities in formats such as TVC :15 and :30 seconds and animation “wraps” that wrap around the news content, available in :10 and :20 second increments.

Media:
Simon Francis Seven (02) 8777 7162
Amanda Miller Yahoo!7 (02) 8288 4758

For more information on Pump TV visit www.pumptv.com.au or call 1300 658 427.

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