Launched in October 2009 and headquartered in Melbourne, PumpTV is a revolutionary new advertising platform. Owned and set-up by key executives from United Digital Media, (an innovative and dynamic digital out of home solutions integrator) and part of the proudly Australian owned and run United Group of companies.

The PumpTV proposition is unique as it is one of the few measurable and verifiable outdoor advertising platforms available to advertisers. Targeting consumers ‘on-the-go’, PumpTV offers advertisers the opportunity to engage with audiences for up to four minutes as consumers are filling their vehicles with petrol.

PumpTV content feeds are controlled using the latest wireless technology and proprietary developed equipment. The company offers advertising opportunities in formats such as full screen TVC:15 and TVC:30 seconds and animated “wraps” that wrap around the news content, available in :10 and :20 second increments. PumpTV is the ONLY out-of home media in Australia that delivers full digital video content with audio.

Beginning with Coles Express, PumpTV started their initial rollout in Melbourne and Sydney. The company plans to roll out over 400 petrol stations with more than 4,800 LCD TVs nationally by 2012.

David Parker – CEO, PumpTV

David is one of the founding partners and CEO of Pump TV, the first and only petrol station TV advertising platform in Australia.

Coming on board in January 2008, David’s extensive experience in the Oil and Gas sector guided the development of PumpTV from concept to launch to market in November 2009.

Based in PumpTV’s headquarters in Melbourne, Australia, David’s expertise and progressive insights directs the implementation of the national roll-out of this fresh concept for advertisers and consumers alike.

In his role as CEO, David is also responsible for engaging and driving ongoing innovations with network partners Seven Network and Yahoo!7, and stakeholders that include some of the leading petrol station providers in Australia.

Since 2001, David has also spearheaded the company Chemical Marketing Services as owner and Managing Director, importing and wholesaling industrial chemicals across Australia and New Zealand.

Prior to this, David owned and managed Triton Petroleum (Shell Distributor in Victoria and Tasmania), between 1997 and 2001, and was a Divisional General Manager for AMCOR from 1992 to 1997.

David holds a Bachelor in Business – Marketing from UTS. His interests include fine wine, good food, family, friends, and horse riding.

Teyghan Stadelbauer – National Sales Manager, PumpTV

Teyghan Stadelbauer is a founding partner of PumpTV, the first and only petrol station TV advertising platform in Australia.

In her current role, Teyghan is responsible for developing the company’s core sales strategy, working closely with media, agencies and consumers. Teyghan’s mandate includes educating agencies and other key advertising decision makers about the new advertising platform and its benefits for companies. Teyghan has been involved with PumpTV for over two years since the concept was first raised, developing the company’s central vision and ensuring its alignment with the value that PumpTV provides.

Prior to her current role, Teyghan was the National Sales Director for United Electrical and still serves on the company’s Board of Directors. She developed sales strategies for resellers of United Electrical’s support products and was responsible for vendor and manufacturer engagement, educating them about the benefits of outsourcing technological requirements to a premium service provider. In this role, she worked closely with companies like MYER, Hisense Australia and Bush Australia.

Teyghan was the youngest in her Business Management class at Mt Eliza Business School, where she graduated in 2008. She also completed the Foundations in Advertising course at AdSchool, Melbourne in 2009.

Teyghan’s interests include cooking, dancing and Sabre her English Staffordshire Terrier.

Zoe Cowell – Ad Sales Executive, PumpTV

Zoe Cowell is PumpTV’s Ad Sales Executive who joined the company when it first launched in November 2009.

Responsible for communicating with media agencies and clients, Zoe manages sales of advertising spots on PumpTV’s digital outdoor TV screens located at petrol stations in Sydney, Melbourne, Brisbane, Perth and Adelaide. Zoe’s core responsibilities include optimising clients’ marketing budgets by assisting them with strategic advertising campaigns on PumpTV’s platform.

Previously, Zoe was in the wholesale administration and credit analysis department of Mercedes Benz Financial Services Australia where she worked for three years. In this role, Zoe worked closely with the dealer network and customers on activities like distributor communications, stock inventory and consumer credit analysis.

Zoe has lived and studied in Australia and Canada. In her spare time, she enjoys enjoys photography, travel and a good movie night.

Dion Lovrecich – Installation Manager and Content Scheduler, PumpTV

Having joined PumpTV in February 2010, Dion Lovrecich is the company’s key technical manager who oversees all installations and schedules content that airs on the network of screens across Australia.

In his current role, Dion is responsible for the installations and national roll-out of PumpTV’s digital outdoor TV screens at petrol stations. He manages the infrastructure, quality control and technical operations of the network of screens across Sydney, Melbourne, Brisbane, Perth and Adelaide.

Dion was previously the Venue Specialist at Bluize POS Systems where he coordinated and managed the installation of point of sale systems across Australia. In addition to managing the hardware and software requirements of the systems, Dion was also actively involved in software development and marketing activities for the company.

Dion has lived and studied in Melbourne. His interests include making short films, photography, editing, drawing, painting and surfing.