Launched in October 2009 with offices in Sydney and Melbourne, PumpTV is a revolutionary new advertising platform. Owned and set-up by key executives from United Digital Media, (an innovative and dynamic digital out of home solutions integrator) and part of the proudly Australian owned and run United Group of companies.

The PumpTV proposition is unique as it is one of the few measurable and verifiable outdoor advertising platforms available to advertisers. Targeting consumers ‘on-the-go’, PumpTV offers advertisers the opportunity to engage with audiences for up to four minutes as consumers are filling their vehicles with petrol.

PumpTV content feeds are controlled using the latest wireless technology and proprietary developed equipment. The company offers advertising opportunities in formats such as full screen TVC:15 and TVC:30 seconds and animated “wraps” that wrap around the news content, available in :10 and :20 second increments. PumpTV is the ONLY out-of home media in Australia that delivers full digital video content with audio.

PumpTV started their initial rollout in Melbourne and Sydney. The company plans to roll out over 400 petrol stations with more than 4,800 High Definition LCD TVs nationally by 2012.