PumpTV

PumpTV is a unique, measurable and verifiable digital media platform that engages consumers for up to four minutes of dwell time spent filling their vehicles at the petrol pump.

PumpTV is featured on 19” sunlight readable LCD Screens installed atop petrol pumps at premium 24 hour service stations (click here to see our network) and is designed to capture “on-the-go” consumers using sight, sound and motion.

Advertisers and Media buyers can enhance their media plans by using our exclusive network to reach millions of engaged consumers each month. PumpTV gives advertisers the ability to target broad or specific demographics through our flexible designated market areas (DMA’s).

PumpTV consists of a 2.5 minute recurring loop, displaying up-to-date News and Entertainment content and gives advertisers 4 message delivery options:

- 10 second static or animated Flash “wraps” (no audio)
- 20 second static or animated Flash “wraps” (no audio)
- 15 Second Full Screen TVC with Audio
- 30 Second Full Screen TVC with Audio

Static or animated “wraps” are combined with Seven Network and Yahoo!7 news, sport, finance and weather updates which are refreshed four times a day, every day of the week.

Advertisers can reach consumers on a Fortnightly or Monthly campaign basis and PumpTV provides usage reports so Advertisers know how many consumers have been exposed to their message.